The Importance of Keyword Research, Keyword Analysis, and Keyword Optimization
By targeting
the right keywords on your website, you can increase the quality
and quantity of the traffic to your site. By detailing search
trends and competition analysis, you can uncover highly searched
keywords that have minimal competition. Keyword research is
the most important first step in your quest for search engine
positioning improvement.
The Basics of GotSEP Keyword Research Reports
There are
a number of keyword
tools available on the web to help you perform the keyword
research and keyword analysis. You may want to glance at at
sample keyword research
report to see an example of how we research keywords.
To see how to utilize this keyword market analysis to achieve
high search engine placement then please read the article
Utilizing GotSEP's
keyword market analysis.
The four
main components our keyword research is keywords, number of
monthly searches, web page exact matches, and the GotSEP keyword
analysis (GKA). The first main component of the GotSEP keyword
research report is generating a list of relevant keywords.
From this list you will be able to determine which keywords
are most relevant to your website. For example "search
engine positioning service" is a very relevant keyword
for GotSEP's website. The next main component in our keyword
research report is the number of searches. This number indicates
the amount of interest there is on the Web for that particular
keyword. For example it is important to know if "search
engine positioning service" was searched for 100 times
last month or 4500 times last month. Perhaps the most important
aspect of our keyword research report is the web page exact
matches. This number is a representation of the amount competition
there is among websites for that particular keyword. For example
it would tell us if 40,000 pages had "search engine positioning
service" within them or if that number something smaller
like 1700. The last main part of the keyword research report
is the GotSEP Keyword Analysis or GKA. Basically, the higher
the GKA the better the keyword. For example a keyword with
4500 searches last month and only 1700 web page exact matches
would have a much larger GKA than a keyword with only 100
searches last month and 40,000 web page matches. Actual examples
of this keyword market analysis can be seen in our sample
keyword research report.
In our
keyword research reports we also determine the top three bids
for the Overture pay per click search engine. These bids inform
you of the amount you would have to pay per click to have
top search engine listings on Overture and its many affiliates.
These bid amounts may help you locate and capitalize on any
discrepancies between the ease of which you can rank well
on the pay per click engines verses the relevancy based search
engines.
A good
way to learn more about our keyword research report approach
(and keyword research and analysis in general) is to view
a sample keyword research report and read our article
titled "GotSEP
Keyword Research Reports Explained".
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